Alpaca Coffee
Alpaca Coffee is an American coffee company based in the Andes region that set out to create a distinctive logo representing the combination of alpaca and coffee. The company wanted a minimalist logo that embodied this idea, and to achieve this goal, I used the proportions and lines of the golden ratio in the logo design. The result is a unique and simple logo that stands out. To emphasize the geometricity of the logo, a special font was chosen for the typography and name.
The color palette used was carefully chosen to differentiate Alpaca Coffee from the competition and evoke associations with coffee. In addition to the logo, a number of brand elements were created for the company, including business cards, packaging, branded apparel, and cups. The overall design aesthetic is minimalist and modern, creating a cohesive brand image that resonates with the company's values and mission.
